Predictable, Qualified Inquiries for Service Yards Without Overbooking the Yard

Aquatic SEO helps established service yards and boatyards generate consistent, trackable inbound demand using the Marine Demand Control System.

This isn't a get more leads play. It's a way to control what hits your phone and inbox so your yard stays scheduled with the right work.

Built for yards that need schedule stability, better job mix, and cleaner intake

This is a fit if you:

Run an established yard with real capacity constraints (haul-out slots, labor, subcontractor scheduling)
Want more of the work youre best at (and less of what drags margins down)
Can answer calls or return them same day during the week
Are willing to enforce service area, vessel types, and approved service categories

This is not a fit if you:

Take every job regardless of scope, timing, or profitability
Can’t respond to inbound inquiries consistently
Want volume without qualification (more calls, more chaos)

The yard problem isn't demand. It's timing and fit.

Uncontrolled inbound demand breaks yards faster than slow seasons do.

Service yards don’t fail because they can’t do the work. They fail because inbound demand arrives:

-Out of sequence with haul-out schedules and crew availability
-With unclear scope (wasting time on back-and-forth)
-From the wrong geography (travel and logistics don’t pencil)
-For low-margin work that blocks higher-value projects

When the intake is noisy, the yard gets reactive. That’s when margins and schedule discipline collapse.

What We Build

A demand system designed around how yards actually operate

The Marine Demand Control System is designed to:

Capture high-intent buyers actively searching for yard services
Filter out low-fit requests before they consume office time
Prove performance with tracking you can audit
Smooth seasonality by shaping demand into schedulable windows

How Demand Control Works (for Service Yards and Boatyards)

1) Active Buyer Capture (PPC-first)

We start with Google Search because it captures demand at the moment it existswhen owners and captains are ready to schedule work.

High-intent service + location targeting (yard services, haul-out, repair categories)
Call-first routing where urgency matters
Tight geographic controls so youre not quoting jobs you can’t service efficiently

What you get: more inbound from people actively trying to book yard work.

2) Demand Filtering + Job Mix Control

Yards don’t need more inquiries. They need better inquiries.

Approved service categories (what your yard wants more of)
Vessel and scope qualifiers built into landing pages and forms
Negative targeting to reduce wrong-service, wrong-timing, and price-only calls

What you get: fewer dead-end conversations and a higher-value project pipeline.

3) Enforced Demand Proof (tracking + definitions)

If it can’t be audited, it can’t be guaranteed.

Call tracking with recordings
Form tracking with qualification rules
Reporting tied to qualified inquiries (not traffic, not impressions)

What you get: clear accountability and faster decisions about what to scale.

4) Market Lock-In (SEO + local authority)

Once demand is predictable, we build durability so youre not paying for every call forever.

Local SEO to win map visibility in your service radius
Service pages built around real buyer intent (haul-out, paint, mechanical, electrical, fiberglass, etc.)
Conversion improvements that lower cost per inquiry over time

What you get: lower blended cost per inquiry and more stable inbound demand.

What We Typically Prioritize for Yards

We optimize for schedulable work and operationally clean projects

What We Prioritize:

Every yard is different, but Demand Control usually prioritizes:

Haul-out and storage (when it fits capacity)
Bottom paint and coatings (seasonal planning)
Mechanical, electrical, and systems work coordinated with yard windows
Fiberglass, gelcoat, and structural repairs with clear scope
Refit and project work that justifies yard time

What We Filter Out:

Simultaneously, here are things we work to filter out:

Out-of-area jobs that don’t fit your logistics
Wrong-vessel or wrong-scope requests
Low-margin work that blocks higher-value projects
emergency calls that don’t match your scheduling reality (unless you choose to accept them)

The Guarantee:

40 qualified inquiries in 90 days (for qualified yard engagements)

For yards that qualify for our PPC-first Demand Control program, we guarantee 40 qualified inbound inquiries within 90 days or we continue working at no additional cost until you get them (capped at 60 days).

Qualified inquiry definitions and eligibility requirements are agreed in writing and enforced through tracking.

If you want a cleaner intake process and a better project pipeline, let's talk.

Schedule a strategy call. Well tell you quickly whether Demand Control makes sense for your yard, your service radius, and your capacity.

What counts as a qualified inquiry for a yard?

A qualified inquiry is a tracked call or form submission from someone in your approved service area requesting an approved service with legitimate intent. We define the exact rules in writing before launch so there's no ambiguity.

Can you help us control timing and seasonality?

Yes. A big part of Demand Control is shaping inbound demand into schedulable windowsand throttling when capacity is full. The goal is predictable intake, not constant ringing.

We're already busy. Why would we do this?

Busy isn't the same as controlled. If your office is buried in wrong-fit calls, your schedule is reactive, or your job mix is drifting toward lower-margin work, Demand Control helps you protect the yard.