Vanity Metrics in Marine Marketing: Why Generic Agencies Sink Your ROI
Your marketing agency just sent a report showing a 40% increase in clicks. Meanwhile, your service yard is empty and your sales team is wasting time…
SEO for Yachts: Why Traffic is Vanity and Demand Control is Sanity
High rankings for “luxury boats” won’t pay your crew if the inquiries come from tire-kickers with zero intention of signing a contract. Industry data…