Marketing Strategy Archives

Houston Fishing Show 2026: A Marine Business Marketing Game Plan

Is your booth at the George R. Brown Convention Center a legitimate revenue driver or just an expensive social club? Most boat dealers and marine…

You just spent $20,000 on booth space, transport, and staffing for a four-day event, only to spend 70% of your time talking to “looky-loos” who have…

You’ve spent more time explaining the difference between a sportfisher and a center console to your current agency than they’ve spent actually…

Your last marketing agency likely treated your service yard exactly like a local bakery or a suburban law firm. They focused on vague metrics like…

Your word-of-mouth reputation is currently the biggest liability in your service yard. While you’ve spent years building a name based on quality,…

Spending $80,000 for a booth at the Miami International Boat Show just to collect a stack of leads from $45 ticket holders is no longer a viable…

Most marine businesses are currently throwing 15% of their gross revenue into a black hole of social media posts and generic SEO that produces…

Most marine business owners believe more leads equals more revenue. They’re wrong. If your staff spends 40% of their week explaining that a 100 foot…

If you’re handing over 25% of every booking to a third-party platform just to keep your crew busy, you aren’t running a business; you’re subsidizing…

Most manufacturers burn $50,000 on a single boat show only to walk away with 200 leads where 92% are tire-kickers who will never sign a contract….